HRC's approach on elections

I first noticed this issue on AMERICAblog, and then read the article on the Boston Glibe.

Playing down its support for gay marriage, the HRC mobilized its 650,000 members to staff phone banks, raise money, and participate in get-out-the-vote campaigns to elect candidates sympathetic to gay issues, even if they didn't support gay marriage. The group was the single biggest donor to Democratic state Senate races in New Hampshire, helping the party take control of both chambers of the Legislature for the first time since 1874.

Honestly I have no problem with that. In fact, I think it's not a bad strategy. I mean, with the majority of people against marriage equality, more friends are needed, and spending on those half way candidates (who are for civil union but not full equality) sounds reasonable to me. I don't quite get it why people have such negative responses to such a news.